Thousands set for trade event at Clarkson's farm

Thousands of farmers are set to descend on Jeremy Clarkson's Cotswold farm, as Diddly Squat hosts one of the agriculture industry's largest trade shows.

Cereals 2026 is set to run at Clarkson's farm, near Chadlington in Oxfordshire, on Wednesday and Thursday - with high volumes of traffic expected.

Ahead of the event, the former Top Gear presenter briefed more than 60 locals about disruption expected in the area with 25,000 visitors likely to attend.

He told them the event's organisers "know what they're doing" and had been putting on the annual show in rural communities across the country "for years".

"This is an important event, not just the agriculture sector nationally but for our local farming communities too.

"Farming is an industry that is in deep trouble. I have the honour to trying to put something back into this beleaguered world," he added.

A slew of traffic management policies are set to be introduced in the hope of leaving the area "relatively undisturbed", Clarkson explained.

Among them is a temporary 30mph speed limit on routes surrounding the roughly thousand-acre farm.

One-way systems on many of these roads will also be in place in an attempt to prevent gridlock.

Meanwhile, access to the farm through the nearby village of Chadlington is set be prevented with local access only alongside staffed control points.

Buses have also been laid on by organisers to transport attendees from regional hubs around the country directly to the site, while parking at the farm is free in the hope of preventing traffic queues.

Those driving to the event from the south will use the A361 to access one car park, with those coming from the north being rerouted via Cox's Lane and Old London Road to another parking site, organisers said.

They added that they were also working with local schools to alleviate any impact on students - including those sitting GCSE and A-level exams.

Cereals is an annual agricultural trade event featuring crop plots, machinery demonstrations, expert seminars and networking opportunities for farmers and others in the industry.

It comes shortly after the release of the fifth series of Clarkson's Farm - which documents the Who Wants to Be a Millionaire presenter's day-to-day life running his Oxfordshire farm.