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Record
share for BBC Radio
*
BBC share stands at 53.5%
*
Record reach for Radio 4
*
BBC Local and National Radio record reach over 11 million
*
BBC World Service shows 1.4 million listeners
BBC
Radio has a record share of 53.5% of radio listening compared with
Commercial Radio's 44.5% according to figures released by RAJAR
(Radio Joint Audience Research) today (Thursday 8 May 2003).
The
figures - which cover the period 6 January to 3 March 2003 - also
show the BBC to have a reach of 33.27 million, adding over half
a million listeners on last quarter and over 400,000 year on year.
Commercial
Radio has a reach of 32.11million.
This
quarter is the first to report official UK figures for the BBC
World Service which recorded 1.4 million listeners tuning in
for its unique provision of international news and analysis.
The
BBC Asian Network was also added to the survey across the
UK to monitor listeners outside of its traditional TSA (total service
area) and it recorded a reach of 433,000 as compared with its analogue
TSA measurement of 150,000.
Jenny
Abramsky, the BBC's Director of Radio & Music, said: "Today's
figures show that the whole industry goes from strength to strength
with more people listening to radio.
"I'm
particularly pleased with the first national figures for the BBC
Asian Network.
"These
figures and those of other newly recorded services show how significant
listening through television and the internet has become, as RAJAR
has been revealing for some time."
The quarter included significant schedule changes on some of the
national networks.
Nicky
Campbell and Victoria Derbyshire took over Breakfast on Radio
Five Live and showed an increase in the audience (up a quarter of
a million on the year, 50,000 on the quarter).
On
Radio 2 Jeremy Vine held the audience steady in the slot
previously held by Sir Jimmy Young.
On
Radio 1 the newly launched Chart Show hosted by Wes Butters
saw its audience grow by over 100,000 listeners to 2.7 million,
an increase of 2.6% in terms of share.
Of
the BBC's national networks Radio 4 has an outstanding quarter
with a record reach of over 10 million (10.03) compared with 9.95
last year and 9.80 last quarter.
The
station has a share of 11.8%, up on the year and quarter.
The
network posted increases across the schedule with The Archers
and Woman's Hour both reporting record reach figures, 4.93
million and 2.86 million respectively.
The
weekday slots between 8.00 and 10.00pm perform particularly well.
BBC
Local and National services also had outstanding figures with
a record reach of 11.1 million and a share of 11.5%, up on the year
and the quarter.
BBC
London 94.9 has a record reach of 437,000 and BBC Radio Wales
topped half a million listeners for the first time.
Of
the other BBC Network services, Radio 1 has shown a slight
fall in listeners aged over 15 and a growth in younger listeners.
Reach
among the 15+ is 10.34million, slightly down on the year (10.54
million) and the quarter (10.51million).
The
4+ audience is 12.85 million, up on the year (12.82 million) and
the quarter (12.67 million).
Radio
1's share stands at 7.9%, down on the year (8.4%) and the quarter
(8.4%). Share of the 4+ audience is 8.4%.
Radio
2 has a steady reach of 13.23 million, down on last quarter's
record 13.26 million but up on last year's 12.90 million.
Share
is stable at 15.7%. Terry Wogan scaled new heights with a
record reach of 7.86 million.
Radio
3's reach is stable at 2.10 million and its share is 1.1%, slightly
down on the 1.2% posted last year and last quarter.
Radio
Five Live has a reach of 6.42million, its third highest, stable
on last year (6.44 million) and up slightly on last quarter (6.27
million).
Share
at 4.7% is unchanged on last quarter and up slightly on the year
(4.5%).
Weekly
Reach - BBC Radio |
| |
Mar
02 |
Dec
02 |
Mar
03 |
| All
BBC |
32,850 |
32,727 |
33,273 |
| All
BBC Network Radio |
28,728 |
28,617 |
28,750 |
| BBC
Local / Regional |
10,865 |
10,858 |
11,121 |
|
|
| Radio
1 |
10,541 |
10,505 |
10,343 |
| Radio
2 |
12,898 |
13,260 |
13,234 |
| Radio
3 |
2,132 |
2,154 |
2,096 |
| Radio
4 |
9,948 |
9,798 |
10,034 |
| Radio
Five Live |
6,436 |
6,274 |
6,415 |
|
|
| BBC
World Service |
- |
- |
1,395 |
Reach
is in thousands |
Audience
Share - BBC Radio |
| |
Mar
02 |
Dec
02 |
Mar
03 |
| All
BBC |
52.6% |
52.5% |
53.5% |
| All
BBC Network Radio |
41.1% |
41.5% |
41.3% |
| BBC
Local / Regional |
11.4% |
11.0% |
11.5% |
|
|
| Radio
1 |
8.4% |
8.4% |
7.9% |
| Radio
2 |
15.7% |
15.8% |
15.7% |
| Radio
3 |
1.2% |
1.2% |
1.1% |
| Radio
4 |
11.4% |
11.5% |
11.8% |
| Radio
Five Live |
4.5% |
4.7% |
4.7% |
|
|
| BBC
World Service |
- |
- |
0.7% |
Figures
supplied by RAJAR
Notes
to Editors
30,000
new listeners tune to BBC Radio Cambridgeshire
BBC
Radio Cumbria proves why it is a Sony nominated station - again
More
people tune into BBC Radio Devon than ever before
BBC
Radio Guernsey celebrates RAJAR success
Record
audiences tune into BBC Radio Kent
BBC
Radio Lancashire continues to attract more listeners
BBC
Radio Leicester still number one
Record
listening figures for BBC London 94.9FM
BBC
North Yorkshire gains 9,000 new listeners
13,000
new listeners for BBC Radio Oxford
BBC
Radio Sheffield gains 16,000 new listeners
BBC
Radio Solent gains 55,000 new listeners
16,000
New Listeners For BBC Southern Counties Radio
BBC
WM - more listeners tuning in
All the
BBC's digital services are now available on Freeview,
the new free-to-view digital terrestrial television service, as well
as on satellite and cable.
Freeview
offers the BBC's eight television channels, interactive services
from BBCi, as well as 11 BBC radio networks.
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