 |
Press Releases & Press Packs
|
30,000
new listeners tune to BBC Radio Cambridgeshire
Independent
figures released today (Thursday 8 May 2003) reveal that BBC Radio
Cambridgeshire is rapidly increasing in popularity with listeners
in the county.
The
latest RAJAR (Radio Joint Audience Research) figures show that on
average 148,000 people tune in each week - that's almost a quarter
of all adults in the county and 30,000 more listeners than a year
ago.
The
station also increased its share of all radio listening in the area
to 12.2%, up from 9.8% a year ago.
At
the same time, listeners tuned in for longer, listening for an average
of ten and half hours a week compared to nine and half hours a year
ago.
BBC
Radio Cambridgeshire Editor David Martin says: "The figures
show what a huge appetite there is in Cambridgeshire for local news,
local sport and local programmes.
"The
station has changed enormously in the last couple of years and it's
great that listeners really like what they are hearing.
"I'm
particularly delighted at the success of our Peterborough and The
Fens breakfast show, which has seen thousands of new listeners tuning
in over the past year."
Andy
Griffee, BBC Controller, English Regions, has congratulated BBC
Radio Cambridgeshire and says: "Today's RAJAR results again
show that BBC local radio is doing a great job of connecting with
the audiences we serve.
"BBC
local radio reaches millions and is a lifeline to many.
"I
would like to thank the extraordinary people who work so hard to
produce the exceptional, quality service we offer for another great
showing."
Notes
to Editors
The
survey, carried out by RAJAR (Radio Joint Audience Research) covers
the first quarter of 2003.
Record
share for BBC Radio
| 
