Ultimately Team GB's Bruce Mouat, Grant Hardie, Hammy McMillan, Bobby Lammie - and alternate Kyle Waddell - could not quite get it done against Canada. They had to settle for silver yet again, just as they did in Beijing four years ago.
This Scottish quartet believed standing atop the podium was their destiny this time. Indeed, Mouat referred to it as "our gold medal" after Thursday’s epic semi-final win against Switzerland.
But the cloak of invincibility they have worn for much of this four-year Olympic cycle slipped against the Canadians - just as it did during the round-robin stages - and left the world champions wondering what might have been.
One day, though, they will likely come to cherish those silver medals and their country will celebrate these four young men.
A big run by Kaillie Armbruster Humphries and she’s very pleased with that. The American waves her arms in the air as she comes up the finish straight with an overall time of 3:49:21.
She’s secured herself a medal but what colour will it be?
Jackie Lockhart Four-time Olympic curler on BBC Two
Image source, Getty Images
You have got to use the Canadian stones to rest on, which makes it much more difficult for Canada to remove your reds because they will possibly jam on their own stones at the back.