Fat Nation - The Big Challenge
Other programming
CBBC
There is a Short Change Special on CBBC to tie
in with the launch of Fat Nation The Big Challenge which tackles
the serious issue of obesity in children.
It lets children have their say and get to the bottom
of the problem in order to address the issue.
The programme surveys the nation's lunchboxes and investigates
whether there are enough healthy and appealing school dinners options.
The Short Change Special issues an adapted version of
the nine challenges to the CBBC audience.
CBBC also goes behind the scenes with the children in
the street and features a video diary of the children doing their new
regime, such as walking to school, giving up burgers, or healthy snack
tips.
English Regions
BBC Local Radio is an important part of the campaign
bringing the challenges to the streets and communities in their own
area, and the best local activity will be included in the BBC ONE series.
There will be events across the country and reporter
Jude Habib will be reporting live from the street.
Here are some of the activities planned:
BBC Radio Solent is organising the Big Dance
- a day of salsa, ballroom dancing, foxtrotting and line dancing;
BBC Radio Lincolnshire's bus is going to be at
a truckstop on the A15 trying to convert truckers away from the traditional
fry-up to something a little more healthy;
BBC Radio Gloucestershire is using its open centre
to invite listeners to meet Gloucester rugby players to exchange healthy
tips;
BBC Radio Kent/Southern Counties Radio/South East
Today are doing a joint campaign featuring audio diaries from families,
and using the exhibition truck to weigh/test people at the start and
end of the television show.
BBC Radio Cambridgeshire is going to the Women's
Centre in Peterborough and following local Asian women to find out about
reducing the amount of fat in curries.
BBC London and Look North in Hull are
working on a joint project to swap mums from their areas.
Other programming highlights
across the BBC
Look out for a Ready, Steady, Cook Fat Nation
The Big Challenge special.
Radio 1 - The Sunday
Surgery series will produce a special edition
focusing on the campaign, targeted at Radio 1 listeners.
Radio 2 - there will be a three-day social action campaign on
the Jeremy Vine and the Steve Wright shows.
Radio 4 - The Food Programme
launches a new award, for Best Fast Food, at The Good Food Show in November
2004. Fat Nation sponsors this new award.
BBC Asian Network - the Asian Network is keen to follow the progress
of Asian residents in the street, and is also looking at a potential
storyline in its new soap, Silver Street.
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