Fat Nation - TheBig Challenge
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The Big Challenge Pack
Audiences can order a low-cost motivational Big Challenge
pack, priced at £3.99.
350,000 will be available from the launch on 9 September.
It contains:
a branded pedometer to count the steps you take over a week, and the
calories burned;
a challenges card game setting out the core challenges of the campaign;
a colour-coded measuring tape to put round your waist to find out how
overweight or obese you are;
a food portions magnet for the fridge as a colourful reminder of what
a balanced diet looks like on your plate (portion template supplied
by the Food Standards Agency).
Roadshows
In January 2005, 27 roadshows will take place around
the UK in shopping centres at weekends.
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