Content management systems

A content management system (CMS) brings clear advantages over static HTML websites. It helps non-technical staff create and update content without hiring developers.

Main advantages of CMS

Using a CMS makes your website:

• easy to update - add pages, blogs or news quickly
• cost-effective - especially with open source or SaaS options
• flexible - extend with plugins for e-commerce, SEO or marketing
• consistent - templates ensure uniform design across pages
• SEO-friendly - built-in tools help search engines find your content
• team-ready - manage permissions and workflows for multiple users

One of the main advantages of CMS is that it enables non-technically minded users to create functional pages or upload and modify content themselves, without having to outsource the work to a web developer or understand programming languages such as HTML or PHP.

Disadvantages of content management systems

Despite their many benefits, there are a few common problems to consider before choosing a CMS. Potential downsides include:

• hidden costs for setup, customisation and training
• need for regular security upgrades and server resources
• difficulties with exporting data or moving to another platform
• lock-in risks with some proprietary systems (hard to switch suppliers)

Get the most from your CMS

If you carefully source and implement the right CMS for your web project, it can help you:

• streamline your authoring process
• update your website remotely, as and when needed
• ensure consistency in appearance and 'look and feel' of the website
• customise your website to meet your precise business needs
• use non-technical staff to make updates, although they may need basic training
• reduce website maintenance costs
• eliminate the need for web developers or webmasters for simple content updates
• integrate your website with other business applications, such as customer relationship and asset management systems
• store archived content, either for future use or reference
• use dynamic marketing to improve sales or user satisfaction
• optimise your website and content for search engines or mobile use

Define your workflows, user roles and approval processes upfront for best results. 

For more information, see our CMS requirements checklist and tips to help you choose the best CMS for your business.