Will 'bold and ambitious' spending pay off?published at 13:57 BST 20 August 2025
Nick Barnes
BBC Radio Newcastle commentator
Image source, Getty ImagesI think it is fair to say Sunderland have defied all expectations when it comes to their summer recruitment.
Not only in terms of the money spent but in the number of players signed.
Unquestionably fans instinctively knew Sunderland's squad from the Championship needed strengthening for the Premier League campaign.
Five or six players with Premier League experience would conservatively have been a lot of people's estimation, but as to how much they would cost and whether that would be enough was always going to be the big question.
No-one really knew how much owner Kyril Louis-Dreyfus would be prepared to spend with his model of sustainability at the forefront of everything the club has done in his tenure.
He and his team have blown everyone away with the money spent but also with the quality of the players signed.
Granit Xhaka is the standout example, but he's not the only one. Habib Diarra, Omar Alderete, Noah Sadiki, Simon Adingra, the list goes on.
The defeat of West Ham, albeit only one game, suggested all these players are comfortable in their Premier League skin.
The bonus was their three goals were scored by three players who came up with the team from the Championship.
It's a bold and ambitious bid to stay up but Sunderland fans are certainly backing them to do so.
How does it compare to other promoted clubs?

Transfermarkt data showing the highest spending promoted clubs in the history of the Premier League
According to transfermarkt,, external Sunderland now top the all-time list for amount spent by a promoted club in the Premier League.
With a summer spend of £142m so far, both them, and fellow promoted side Burnley - who have spent £109m - are hoping for a solid return on their investment.
As far as the numbers go, the other four teams to have spent big upon their Premier League return have had mixed results.
Both Aston Villa and Nottingham Forest narrowly avoided the drop after busy summer windows following promotion, but are now playing in Europe.
However, last summer saw Southampton an Ipswich finish as the bottom two sides in the league.




























