Northampton Saints: Chief executive Mark Darbon on plans to change club crest

Premiership leaders Northampton Saints are planning to change the club crest they have used since the 1950s.

"Rugby doesn't feature in a list of top 20 sports for Generation Z right now, people under the age of 26.

"We're not creating enough appeal," chief executive Mark Darbon tells BBC Radio Northampton.

"An evolution of a crest is not going to change that but it's part of a picture about building for the future.

"Most people see the crest on social media and, when you shrink it down, it loses some of its context and appeal."

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