Press Release

BBC One has announced the commissioning of a non-transmission pilot of Cloned, a thrilling new gameshow created by the BBC Future Formats team.

Cloned sees a team of four contestants try to outwit celebrity clones in a series of funny and fiendish challenges. If the team can outsmart the imposters and beat the clones, they'll win a cash prize. But in this world of multiplicity, who is real and who is fake?

The show is the brainchild of George Hutton, a former English teacher in Spain, who joined the BBC last year as part of Future Formats and now works in Format Development for BBC Entertainment.

Future Formats is a BBC Entertainment and BBC Worldwide initiative which sees a group of eight people new to television build new skills in creating, developing and pitching innovative entertainment formats.

Cloned will be produced using a mixture of innovative green screen and post-production techniques to clone its celebrity guests and create the challenges.

Katie Taylor, Head of BBC Entertainment & Events, said: "Cloned is a genuinely innovative new show that originated through our Future Formats scheme. BBC Entertainment has found a great new way of getting the most out of our talent. Because we're going to Clone them!"

Karl Warner, BBC Executive Editor Entertainment Commissioning, added: "Cloned is an exciting new format which pushes the boundaries of production and game show mechanics. I'm delighted it was originated by a young talent base within the BBC and think George will be one to watch for the future."

Kate Phillips, Head of Future Formats, added: "I'm so pleased that BBC Entertainment's first Future Formats has resulted in this pilot. Nearly all the students are now working as development researchers both in and outside the BBC and these successes are down to the all their hard work and creativity over the past few months."

Cloned is a BBC Entertainment production. It will be produced by Nick Johns and executive produced by creative director of BBC Entertainment & Events Derek McLean for the BBC.

Notes to Editors

Future Formats is an annual initiative and just one of a number of initiatives the BBC is involved in to nurture and develop new talent, including Comedy College and The Writers' Room.

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