Thursday 27 Nov 2014
Press Releases
BBC undertakes review of marketing
The BBC today announced a review of its marketing services across the business.
The review will be led by Sharon Baylay, Director, Marketing, Communications & Audiences, and will investigate the marketing requirements of the BBC moving forward to ensure that it continues to deliver successful and award-winning campaigns that support the BBC's core purposes and serve its audiences.
Sharon Baylay commented: "This is an opportune moment to review how and what marketing delivers to the BBC and its audience.
"This review into marketing at the BBC supports the work being done across the Corporation as part of the Strategic Review and will ensure that we deliver a clear and compelling vision for marketing in the future."
BBC Press Office
Press releases by date:
Press release by:
RSS feeds:
Related Press Office links
BBC iD
BBC iDBBC navigation
BBC links
BBC © 2014 The BBC is not responsible for the content of external sites. Read more.
This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.