BBC Worldwide Press Releases

BBC History Magazine, Britain's market-leading history title, launches in Italy this month following a licensing deal between BBC Magazines and Sprea International srl, part of the Sprea Editori Publishing Group.

BBC History Magazine brings history to life with informative, lively and entertaining features written by the world's leading historians and journalists. The first Italian edition of the monthly title is the April 2011 issue, launched on 17th March, the 150th anniversary of the unification of Italy. The magazine is on sale on newstands across Italy, price €3,90. The initial print run is 70,000.

The BBC History Magazine Italy is edited by Salvatore Giannella. Gianella said: "BBC History gives readers a different perspective, to discover what happened in major events of the past. The combination of BBC international content, with contributions from some of Italy’s best known and respected historians, will make this magazine a big success."

Joanna Marshall, Head of International Licensing and Syndication at BBC Magazines, said: "We are delighted to have signed our first international licensing deal with Sprea International. There is a lot of interest in BBC History Magazine at the moment and we are confident that it will be a great addition to the specialist magazine market in Italy."

NOTES TO EDITORS
BBC History Magazine (UK) has a circulation of 69,353 (ABC Jul-Dec10), up 7.2% year on year.

Sarah Williams-Robbins