BBC Worldwide Press Releases

BBC Worldwide Channels and CANAL+ Cyfrowy, operator of Poland's digital DTH platform CYFRA+, have signed a new distribution deal to make the international high-definition channel from the BBC immediately available to subscribers of CYFRA+.

BBC HD is now available as part of the Prestiżowy HD+ tier and the HD Mix option, as well as a standalone channel on CYFRA+. The channel is available with a dual language option enabling viewers to access both a Polish lectored audio and the original English-language option. BBC HD appears as number 61 on CYFRA+ set-top boxes.

Dean Possenniskie, General Manager and SVP EMEA, BBC Worldwide Channels said: "We're completely focussed on bringing BBC HD, with some of the best HD content in the world, to as many homes as possible – this new deal takes total distribution of our channel to 750,000 households in Poland. I look forward to a great working relationship with CYFRA+ and to building on this success."

Beata Ryczkowska, Programming Director of Canal+ Cyfrowy said: "BBC HD is an excellent brand, well known in Poland. I am convinced that very soon it shall have loyal fans amongst our subscribers. BBC HD is the 14th HD channel we have made available to CYFRA+ subscribers."

With unbeatable picture and sound quality, the channel offers a true home-cinema experience. BBC HD brings audiences the very best high-definition content from the BBC, with a line-up of multi-award-winning documentaries, entertainment and arts programming. Highlights include Tess of the D'Urbervilles, a lavish adaptation of Thomas Hardy's complex, profound and heart-breaking novel starring Gemma Aterton, the second series of BAFTA award-winning comedy Gavin and Stacey, slick escapist dramas Hotel Babylon, Sharpe's Peril and Robin Hood, and the visually stunning series Planet Earth and Galapagos.

NOTES TO EDITORS
BBC HD offers the best international High Definition content with a line-up of multi award-winning productions from a broad range of programming genres. With unbeatable picture and sound quality, BBC HD is the true home-cinema experience, where clarity and precision are at the forefront presenting perfected television. BBC HD is the ultimate in HD TV totally immersing viewers in the experience, so true to life is BBC HD that viewers won't feel like they are watching – they’ll feel like they are participating.

Louise Loffel/Harriet Otoo