Set up a small business website

Maintaining your website is crucial. Regular maintenance protects customer data, maintains trust and supports search rankings. Neglect, on the other hand, leads to security breaches, errors and lost visitors. Schedule regular reviews and content updates, and allocate resources for ongoing maintenance to avoid issues.

What to review regularly

Reviewing your website regularly is the best way to ensure that your business website is up-to-date and error-free. You can schedule a review calendar or carry out ongoing checks to manage:

• your content - including spelling and grammatical errors and out-of-date information
• internal and external links - including irrelevant links, broken links or redirects
• advertising or sponsorship banners - eg merchant's links in affiliate marketing
• compliance with advertising rules, if applicable

You can use many free and paid-for tools to help you maintain your website. These tools can identify broken links, missing images, spelling mistakes and other problems that can damage user confidence and adversely affect your search engine ranking.

Content updates and website maintenance

Keep your website content as up-to-date as possible. Archive any out-of-date content and make sure that you provide something new for your users to come back to. Fresh content will also help you secure better search engine ranking. 

Four main options for carrying out website updates and maintenance are:

• Do it yourself - use built-in editors, graphics software and various online validation services to maintain your site.
• Pay for ad-hoc updates - eg to your internet service provider (ISP). This is viable if the changes are relatively infrequent. However, as your site grows it will become less cost-effective.
• Use content management software (CMS) if your website content changes frequently. You can use such tools on their own or as part of a general maintenance contract. Some CMS tools are free, although there are many for which you may need to pay an annual fee or monthly cost.
• Set up a maintenance agreement - with your ISP, a website developer or a digital agency. This may suit if you need to carry out regular and frequent updates to the content, monitor activities, or patch and maintain your content management software. Maintenance agreements involve a fee, usually on a monthly or quarterly basis.

If relevant, you can use user-generated content to help keep your website engaging and up-to-date. You can integrate your social media accounts for real-time updates - see more on social media best practice for business.

Website maintenance budget

No matter how you decide to maintain your website, make sure that you fully budget for it. Factor in backups, security scans, content updates, hosting/domain renewals, and keep in mind that complex sites and e-commerce sites will typically require a greater budget. You may also need to allocate resources for further upgrades or redesign of the site, depending on your plans.