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How could I go about uncovering such a mystery? It was time to ask a team of local experts to help with a good old bit of light shedding. But who could be up to this incredible task, the three impressionerteers (yes I did just make that word up), that’s who! Paul Williams, a marketing expert from Staffordshire University gave us a view from a marketing perspective whilst Sarah Da Silva of Da Silva Recruitment gave us an insight in to the recruitment point of view. Sarah Willard designs wedding dresses for Sarah Willard Couture; so what she doesn't know about appearance simply isn't worth knowing! The interviews offer solutions to the deepest mysteries of perceptions such as; just how important is making a good first impression and can we recover from a bad first impression? What makes a good first impression? Just how important a role does appearance play in the world of the first impression and is confidence a major factor? Does what a good first impression is depend on the occasion? How do the experts create a good first impression and how can we create a good first impression ourselves? | 
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