Episode details
Available for over a year
We look at what makes a great Christmas marketing campaign. From a budget-friendly advert based around coffee cups, to multi-million dollar epic commercials featuring Hollywood A-list celebrities. We unwrap the secrets behind the world's most iconic festive advertising. If you'd like to get in touch with the programme, our email address is businessdaily@bbc.co.uk Presented and produced by Elizabeth Hotson (Picture: A woman and a man wearing Santa hats, sitting in front of a TV with Christmas tree, candles and food. Credit: Getty Images)
Programme Website