Episode details

Radio 5 Live,30 Aug 2019,26 mins

Business of Sport: The Price of Gold

Wake Up To Money

Available for over a year

It's a year until the Tokyo Olympics will be getting underway. The British Olympics Association has told us it could be one of the most expensive yet. A number of sports will be making their debut at the games - one of them is competitive climbing. But who sponsors a brand new sport, and how do they get funding?

Programme Website
More episodes