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World Service,07 Mar 2015,28 mins

Brand Jihad: How Extremism Uses the Tools of Global Business

In the Balance

Available for over a year

Does Islamic extremism have a 'business model'? Can economics explain how groups like Islamic State manage to recruit privileged, well-educated young Muslims into their ranks? (Photo: ISIL militants pose with the trademark Jihadist flag. Credit: AFP/Getty Images/HO/Welayat Salahuddin)

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