A series of programmes designed to help you start and run your own business
World Service,·21 episodes
Finding the reason why you want to set up your own business is a powerful motivator
01 Apr 1993,·13 mins
Deciding what business to setup needn't be tricky
02 Apr 1993,·13 mins
Money is one of the most important aspects of your business
03 Apr 1993,·13 mins
Part 4: Finding your unique selling point is essential for any business
04 Apr 1993,·13 mins
Adverts are designed to promote your product or service and persuading people to buy it
05 Apr 1993,·13 mins
Even when you have a solo enterprise, you have to manage people- You are one of them
07 Apr 1993,·13 mins
Managing the finances of your company includes keeping and using records
Marketing for people who are already in business
24 May 1994,·13 mins
Looking at ways you can promote your business
Making sure your customers are happy is an important part of marketing
Financial management for your business
11 Jul 1994,·13 mins
Knowing what your costs are and managing the process
26 Jul 1994,·13 mins
Financial management for expansion
02 Aug 1994,·13 mins
Visualisation is important but how do you strike the balance with reality and need?
08 Aug 1994,·13 mins
How to plan for growth in your company
Your company image and why it's important
15 Mar 1997,·13 mins
How to price your products and how to make sure people want what you're offering
Selling and marketing are not the same thing
Business distribution is more than just transporting goods from one area to another
22 Mar 1997,·13 mins
Even small businesses in a local market have to think about advertising
Effective ways of becoming a better marketer
