Tourist Accommodation Quality Grading Scheme
The entry requirements and assessment process for tourist accommodation businesses to get a star rating from Tourism NI as part of the Quality Grading Scheme.
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Quality grading of caravan and camping parks
Tourism NI’s voluntary five star rating quality grading scheme for caravan and camping parks and the facilities that are assessed.
Accommodation welcome schemes
Tourism NI welcome schemes for accommodation providers to recognise businesses that cater for specific groups such as families, cyclists, film crews and more.
Claim a VAT-related payment if you buy second-hand motor vehicles in Great Britain and move them to Northern Ireland for resale
Find out how to use the second-hand motor vehicle payment scheme to make a claim on your VAT Return.
Planning to grow a tourism business
Plan to grow your tourism business by creating a strategic plan, assessing your current performance and conducting market research and write a marketing plan.
Funding support for growing a tourism business
Organisations that offer funding and support initiatives for growing a tourism business in Northern Ireland, such as Tourism NI, Invest NI and others.
Alcohol licensing for tourism businesses
The types of tourism businesses that can apply for a licence to sell alcohol, those that cannot, and the criteria and the process of how to apply.
HMRC calculators and tools
HM Revenue and Customs (HMRC) calculators and tools to help you work out your tax.
Templates for record-keeping
Download free templates that can help your business with record-keeping.
How to make your marketing strategy a success
Useful tips and pitfalls to avoid when drawing up your marketing strategy including focusing on the market, following up and noticing the competition.
Product portfolio - product life cycle
How to manage product life cycles and portfolios in order to increase the success of your product from introduction through to maturation and decline.
Product strategy - positioning and differentiation
How to focus on your existing products or services and position them to meet your customers’ needs and distinguish them from your competitors.
Developing your promotional strategy
How to develop your promotional strategy to reach the largest number of customers in your target market using the right mix of tactics such as advertising.
SWOT and PEST analysis
How to identify your business' strengths and weaknesses using SWOT and PEST analyses to examine your business and the external environment.
Define your target market
Identify your target market and work out how your product benefits that market as part of your marketing strategy in order to sell effectively and profitably.
Use artificial intelligence for market research
AI supports market research by analysing sentiment, trends, and behaviour to guide strategy and planning.
The MacRobert Award 2026
Nominations are now open for the UK's longest-running national prize for engineering innovation.
Key elements of a successful marketing strategy
The questions you should ask yourself before drawing up or reviewing your marketing strategy including customer segmentation, targeting and promotion.
Get the right licences for your tourist accommodation business
An overview of the licences needed to run a tourism accommodation businesses legally, such as alcohol, music and TV licences, and how to apply for them.
Create your marketing strategy
Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers
Food tourism experiences
Guidance and support for offering food tourism experiences like tours, food trails, events and festivals.
Food tourism opportunities for hospitality providers
How restaurants, hotels, pubs and other hospitality providers can capitalise on food tourism opportunities.
Food tourism opportunities for producers
Food tourism opportunities for food producers in Northern Ireland.
Screen tourism business help and support
Support and advice for screen tourism – including Game of Thrones experiences - in Northern Ireland.
Seven top tips for creating a screen tourism experience
Best practice advice for offering a screen tourism experience, including social media, working influencers and creating immersive experiences.