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How to choose a target business that will enhance your business when considering a merger or acquisition.

Carry out a SWOT analysis to make sure your business is ready to expand.

Benefits of expanding your business through an acquisition or merger.

Consider the pros and cons of joining forces with another company.

Social media can help your business reach customers, sell products and manage customer enquiries, to make the most of it you should take a strategic approach.

Allowing your buyer to check the claims you have made, and completing the sale agreement.

Selecting the right buyer for your business, conducting negotiations and drawing up Heads of Terms.

How to assess offers for your business and understand the implications of the deal structure.

Benefit from using your social media presence to contribute innovative ideas and solutions to your company's problems through crowdsourcing and open innovation.

How to prepare for and conduct negotiations with prospective purchasers of your business.

Steps to follow in order to successfully sell your business.

Some of the opportunities and challenges you should consider when using social media for business in order to make the most of it and avoid common pitfalls.

Negotiating the sale of your business, assessing offers and understanding the legal and tax implications.

Understand how social media can benefit your business through increased brand awareness, and the potential pitfalls such as ineffective use.

Supporting and motivating your franchisees to grow sales and increase franchising fees.

Deciding who you want to franchise with and how to advertise and promote your business to attract potential franchisees.

Initial franchise fees help recover development and marketing costs while continuing royalties or mark-ups provide your profit.

A clear contract sets out what rights and obligations you and the franchisee have.

The franchise operations manual, and protecting your brand.

Offering franchisees a successful business model, and having the right resources and skills.

The benefits and potential drawbacks of using franchising to grow your business.

Business format franchising, licensing, and agency and distribution agreements.

Growing your business by working with independent franchisees.

Key options for the exit process most appropriate for you and your business.