Search results

What pay-per-click display advertising is, how it works, when you might use it and how it is different to search advertising.

Read about how to choose the right landing page for your pay-per-click campaign that is both relevant and encourages users to convert – eg sign up or purchase.

Read about how to write compelling copy, which is the key to converting clicks into sales, including being specific in your ad copy.

Read about how to choose the most relevant keywords which is the key to converting clicks into sales.

How to create a paid search marketing pay per click campaign, including the considerations you must make (such as targeting) and how to optimise the campaign.

Understand how pay per click advertising can help you reach your clearly defined market segments through search engines and your chosen keywords.

Understand how pay-per-click advertising can help you reach your clearly defined market segments through search engines and your chosen keywords.

How to display keyword ads, including paid search marketing, display ads, social media advertising, price comparison websites and affiliate marketing.

How to use pay per click so that users will click through to your website when they seek your products online and you only pay when your ad is clicked.

How monitoring search results can provide data to help improve the number and quality of website visitors.

How to measure the results of your email marketing campaigns accurately including key metrics such as delivery rate, bounce rate and open rate.

How to make the most of social media, and the benefits and difficulties of monitoring this.

How to measure display and affiliate advertising for your business including key metrics such as ad impressions, cost-per-click and click-through-rate.

How to decide which web-analytics tools are right for your business including choosing between open source, propriety and hosted or cloud solutions.

What and how you should aim to measure, depending on your website and business objectives including metrics like bounce rate and conversions.

Web analytics uses internet data to improve and help you make the best use of your website and digital marketing efforts to drive traffic.

How to measure your digital marketing activity and online data to maximise your return on investment and improve your campaigns.

How to accurately measure your digital marketing activity, including websites, online advertising and email and maximise its effectiveness.

Free online tool to help food businesses identify and inform customers of allergens and calories for menu items.