The story goes that mascara, as we know it today, was invented by one Mr. T.L. Williams who as a boy used to sit and watch his sister Mabel applying petroleum jelly to her lashes with her index finger. Inspired he went on to formulate a special goo for our lashes, which, in honour of his sister, he named: Maybelline.
In the next of our series on the history of cosmetics, Anna McNamee hears from the archaeologist Sally Pointer and the London College of Fashion’s senior lecturer in cosmetics science, Anne Emblem, to discover why, when it comes to our expectations of mascara, packaging is everything.
“The Artifice of Beauty” by Sally Pointer, Sutton Publishing Ltd. 2005, ISBN 0-7509-3887-0 |
