Since Lynne Hargreaves entered her first competition in 1988, she's won £177,000 in cash, over £4,000 in gift vouchers, 22 holidays and enough white goods to furnish a block of flats. In honour of her staggering success, she's just been presented with a special achievement award by Competitor's Companion magazine, who celebrate their 25 th anniversary this month.
Lynne shares the secrets of her success with Jenni and discusses the appeal of competitions with Edwin Mutton, Director General of the Institute of Sales Promotion.
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