The Playboy bunny logo is probably one of the most internationally recognisable symbols, thanks to the success of the men's magazine over the last 50 years around the world. But as the Playboy brand has expanded into fashion, the iconic Rabbit Head has now become popular with young girls and can be found on tee-shirts, duvets, jewellery and even pencil cases.
Martha Kearney hears how a campaign by a group of women in Sheffield has convinced some retailers to stop selling Playboy stationery to children, and she discusses the enduring power of the cute little bunny, is it just harmless fashion or morally corrupt marketing?
Martha is joined by Angela McRobbie, Professor of Communications at Goldsmiths College London and Patrick Barwise, Professor of Management and Marketing from the London Business School. |
