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Microsoft UK&I Chief Executive - Darren Hardman

The Microsoft UK&I boss Darren Hardman speaks to Wake Up to Money to discuss the company’s battle to stay ahead in the race for AI. Plus - we look at the business of footy kits.

Microsoft UK and Ireland boss Darren Hardman joins Wake Up to Money to discuss the company’s battle to stay ahead in the race for artificial intelligence.

Plus, as the 2026 World Cup kicks off, we look at the business of football kits with the former Puma and Umbro creative executive behind Italy’s 2006 World Cup-winning shirt.

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52 minutes

Last on

Yesterday 05:00
BBC Radio 5 Live

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  • Yesterday 05:00
    BBC Radio 5 Live

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