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BP v 'Shouty' Albert

David Yelland and Lauren Beeching look at the spectacular PR fallout from a sacking at BP.

When PR becomes the story, you know you're in trouble.

And that's where BP finds itself right now - as the dust begins to settle after a tumultuous week for the company.

David Yelland and Lauren Beeching unpick the drama - from the statement announcing the Chairman's shock sacking to the furious response from the man himself. They explain the PR mistakes made by both sides along the way - including creating a vacuum of information and, conversely, saying too much.

And after all is said and done, who is the winner of this PR war?

Also, on the extended edition on BBC Sounds, we're sticking with sacking. The world of redundancies has changed forever. Companies are now hiring crisis PR firms to manage the moment someone gets fired - because at a time where the person losing their job might have half a million TikTok followers, the old HR playbook just doesn't cut it anymore.

And if you've been at the centre of a fan hitter, is it best to slink back to the shadows or try and stay firmly in the limelight? Rebekah Vardy's certainly taking the latter approach. Despite being publicly torn apart during the Wagatha Christie libel trial, she's now invited the cameras in for a new three-part ITV documentary. David and Lauren look at what this could mean for her reputation.

Producer: Duncan Middleton
Editor: Sarah Teasdale
Executive Producer: Eve Streeter
Music by Eclectic Sounds
A Raconteur Studios production for BBC Radio 4

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34 minutes

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