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Queerbaiting

Are stars like Harry Styles guilty of queerbaiting, what's the problem with it, and is it ever OK to call it out? Adam Fleming and guests discuss.

Harry Styles' new music video prompts allegations of queerbaiting: some say he's appropriating queer culture to sell his music; others argue it's a welcome rewriting of the rules of masculinity. We explore what queerbaiting means, where the term came from, and ask whether it's ever OK to accuse an individual of doing it. The allegation has been levelled at a range of stars, films and TV shows - we take a look at some high-profile examples. Plus, why is there such a large female audience for gay male romance?

Presenter: Adam Fleming
Production team: Annabel Deas, Simon Tulett and Ellie House
Studio manager: Jack Wilfan
Production coordinator: Janet Staples
Editor: Penny Murphy

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54 minutes

Last on

Wed 20 May 2026 20:00

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  • Fri 15 May 2026 12:04
  • Wed 20 May 2026 20:00

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