Main content
07/03/2009
Evan Davis challenges his guests on the art - and the complications - of pricing. For once, as recession gloom deepens, bosses of big business discuss the prospects of an upturn.
Evan Davis challenges his guests on the art - and the complications - of pricing. For once, as recession gloom deepens, bosses of big business discuss the upturn, whenever that might come.
Evan meets Sir Moir Lockhead of FirstGroup, one of the world's biggest transport companies, Christina Domecq of leading technology company Spinvox and Tom Purves, chief executive of Rolls Royce Motor Cars.
Last on
Mon 9 Mar 2009
20:30
BBC Radio 4 FM
Broadcasts
- Sat 7 Mar 2009 17:30BBC Radio 4 FM
Sat 7 Mar 2009 22:06BBC World Service Online- Sun 8 Mar 2009 19:06BBC World Service Online
- Mon 9 Mar 2009 20:30BBC Radio 4 FM
Podcast
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The Bottom Line
Evan Davis hosts the business conversation show
