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Press Releases
BBC World Service English radio launched on S-DMB in South Korea
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BBC World Service's 24-hour English radio channel has been launched on TU
Media of Korea, one of the most advanced media platforms in the world.
BBC World Service is the first international radio channel available on a
24 hours a day, seven days a week basis to users of TU Media - Korea's
world's first S-DMB (Satellite Digital Multimedia Broadcasting) provider.
BBC World Service has a global reputation for impartial and accurate news
information and analysis. Research shows it is the most trusted and
respected international broadcaster in the world.
It reaches more than 163
million radio listeners in 33 languages, including around 45 million
English listeners.
Neil Curry, BBC World Service's Head of Business Development, Asia and
Pacific Region, believes this is an exciting partnership for the BBC.
He says: "TU
Media's subscribers benefit from some of the most advanced mobile
broadcasting technology in the world and, by partnering with them, BBC
World Service benefits from this company's exciting and innovative
approach to reaching and serving audiences. We are proud to be involved
with such an innovative platform."
Raymond Li, BBC World Service's Business Development Manager, China and
North Asia, adds: "We are delighted to partner with one of the leading
mobile broadcasters in South Korea to provide qualified English radio
content to many listeners in the country.
"Mobile phone has become an
increasingly popular and effective media platform, and BBC World Service
hopes that the new partnership deal with TU Media will help us reach more
audience in South Korea, therefore bringing more benefit to them, too."
Suh Young-Gil, the CEO of TU Media, says: "It is an honour for us to
launch BBC World Service on TU Media Audio channels as we mark the second
anniversary of TU Media.
"Mobile TV has become a hot issue for new media
platforms nowadays, and we hope to make the synergy with BBC World
Service's quality content, providing the ground-breaking platform."
South Korean company TU Media launched the world's first satellite-based
mobile television service in May 2005 and attracted more than 50,000
customers in its first month. Nearly two years later, the
telecommunication network increased the number of its subscribers to
1,130,000.
TU Media's service uses the Digital Multimedia Broadcasting (DMB)
standard for mobile television. S-DMB enables people on the road to enjoy
crystal-clear video, theatre-quality audio and data with handheld devices
or in-automobile terminals.
The company currently offers 16 video
channels incorporating drama, sports, games, news, music and movies as
well as 19 audio channels.
By launching the BBC World Service Channel, TU
Media will provide 20 audio channels from 2 May, 2007.
BBC World Service Publicity
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