 |
Press Releases
BBC shortlists suppliers for Media Planning and Buying
|
The BBC has shortlisted three media agencies to take forward to the next stage of its media planning and buying selection process which began in October 2006.
The three shortlisted agencies are: mediaedge:cia; MPG; and Zenith Optimedia.
The process is part of a formal review of the BBC's media planning and buying account, a statutory review which is required to satisfy the BBC's obligations under the EU Public Procurement Regulations.
Pitch workshops with the three agencies will complete the selection process and the BBC will announce the successful agency by 31 March 2007.
The media agency will be required to work across the BBC's public service portfolio including BBC One, BBC Two, its Digital Channels, Radio Networks, and other New Media Services.
The agency will work with the BBC's Marketing department to plan and buy media space for specific marketing campaigns, and to provide market insight and analysis.
BBC Press Office
|
Printable version
