Category: Radio;
Radio
1
Date: 21.10.2004
Printable version
Moyles adds a million
Radio 1 back over 10 million
Reach up for 1Xtra, 6 Music, BBC 7 and Five Live
Sports Extra
More people are listening to BBC Radio and they are
listening for longer, according to figures released today (21 October
2004) by RAJAR (Radio Joint Audience Research Ltd).
The figures - which cover the period 21 June to 12 September
- show the BBC to have a share of 54.4% compared with Commercial Radio's
43.7%.
The BBC's share reflects growth on the year (51.8%)
and on the previous quarter (53.1%).
The BBC's reach is also up at 32.5 million compared
with Commercial Radio's 31 million.
Again, the BBC figures are up on the year (31.79m) and
the quarter (32.4m).
Jenny Abramsky, Director, BBC Radio & Music, said:
"In a week in which Tim Gardam's review of the BBC Digital Radio
services recognised their distinctiveness, and that they have been 'instrumental
in driving digital take up', I am glad to see healthy growth in our
digital only services.
"All in all this is a strong quarter for BBC Radio."
Radio 1 saw the results of its schedule changes
with an upturn in both reach and share.
The 15+ audience rose above the 10 million figure again
(10.04m) compared with 9.85 million last year and 9.73 million last
quarter.
Share at 8.6% is up on the year (8%) and the quarter
(8.3%).
The figures for the audience aged 4+ are 12.23 million
(compared with 11.5m last quarter and 11.8m last year) and share amongst
this age group is 9.1% (8.5% last quarter, 8.1% last year).
On the Breakfast Show, Chris Moyles has an audience
of 6.1 million aged 15+ and 7.4 million aged 4+, up over 1 million.
These are the highest figures for three years.
Radio 2's reach at just over 13 million (13.06m)
was down on last quarter's record figures (13.43m) but still up over
half a million on last year (12.48m).
Share too dipped slightly on the quarter (16.1%) compared
with (16.2%) but is up on the year (15%).
Radio 3's reach at 2.07 million is up slightly
on the quarter (2.02m) but down on the year (2.2m).
Share at 1.1% is unchanged from last month and stable
on the year (1.2%).
Radio 4's reach is 9.42 million down on the quarter
(9.5m) and on the year (9.53m).
Share at 11.3% is up on the quarter (11%) and stable
on the year.
Radio Five Live, which now records a combined
reach with its digital service Five Live Sports Extra, has a
reach of 6.47 million, up on the quarter (6.15m) and the year (5.79m).
Share at 5% is also up on the quarter (4.5%) and the
year (4.3%).
The BBC's Local and National Radio's reach is
9.93 million, down slightly on the quarter (10.2m) but stable on the
year (9.96m).
A strong share at 10.9% is unchanged on the quarter
and the year.
The BBC's digital services have now been recording figures
for a full year.
Five Live Sports Extra has a solo reach of 424,000
compared with 415,000 last quarter and 312,000 last year. Its share
is unchanged at 0.1%.
BBC 6 Music has a reach of 228,000 (200,000 last
quarter, 154,000 last year) and its share is 0.2%, up on the previous
0.1%.
1Xtra has 312,000 listeners (293,000 last quarter,
331,000 last year) and share has also risen to 0.2% from 0.1%.
BBC 7 has 404,000 listeners (388,000 last quarter,
236,000 last year) and share at 0.2% is steady on the quarter.
The BBC World Service has 1,365,000 listeners
(stable on the quarter, 1,367,000, and down slightly on the year, 1,411,000).
Share is 0.6%, unchanged from last quarter, 0.7% last year.
The BBC Asian Network has 473,000 listeners (493,000
last quarter, 495,000 last year) and a share of 0.4% (0.3% last quarter,
0.4% last year).
Weekly Reach - BBC Radio
(figures in thousands)
|
|
Sep 03
|
June 04
|
Sep 04
|
|
All BBC
|
31,790
|
32,395
|
32,514
|
|
All BBC Network Radio
|
27,890
|
28,563
|
28,643
|
|
Radio 1
|
9,851
|
9,725
|
10,042
|
|
Radio 2
|
12,477
|
13,432
|
13,060
|
|
Radio 3
|
2,214
|
2,021
|
2,072
|
|
Radio 4
|
9,525
|
9,508
|
9,422
|
|
Radio Five Live
|
5,716
|
6,086
|
6,398
|
|
Radio Five Live (incl Sports
Extra)
|
5,793
|
6,151
|
6,472
|
|
BBC Local/Regional
|
9,955
|
10,197
|
9,928
|
Weekly Reach - BBC Radio
(figures in thousands)
|
|
Sep 03
|
June 04
|
Sep 04
|
|
Five Live Sports Extra
|
312
|
415
|
424
|
|
BBC 6 Music
|
154
|
200
|
228
|
|
1Xtra
|
331
|
293
|
312
|
|
BBC 7
|
236
|
388
|
404
|
|
BBC World Service
|
1,411
|
1,367
|
1,365
|
|
BBC Asian Network
|
495
|
493
|
473
|
Audience Share - BBC Radio
|
|
Sep 03
|
June 04
|
Sep 04
|
|
All BBC
|
51.8%
|
53.1%
|
54.4%
|
|
All BBC Network Radio
|
40.9%
|
42.2%
|
43.5%
|
|
Radio 1
|
8.0%
|
8.3%
|
8.6%
|
|
Radio 2
|
15.0%
|
16.2%
|
16.1%
|
|
Radio 3
|
1.2%
|
1.1%
|
1.1%
|
|
Radio 4
|
11.3%
|
11.0%
|
11.3%
|
|
Radio Five Live
|
4.2%
|
4.5%
|
4.9%
|
|
Radio Five Live (incl Sports
Extra)
|
4.3%
|
4.5%
|
5.0%
|
|
BBC Local/Regional
|
10.9%
|
10.9%
|
10.9%
|
Audience Share - BBC Radio
|
|
Sep 03
|
June 04
|
Sep 04
|
|
Five Live Sports Extra
|
0.1%
|
0.1%
|
0.1%
|
|
BBC 6 Music
|
0.1%
|
0.1%
|
0.2%
|
|
1Xtra
|
0.1%
|
0.1%
|
0.2%
|
|
BBC 7
|
0.1%
|
0.2%
|
0.2%
|
|
BBC World Service
|
0.7%
|
0.6%
|
0.6%
|
|
BBC Asian Network
|
0.4%
|
0.3%
|
0.4%
|
