BBC
scoops two interactive Baftas
The
BBC scooped two awards at the 2003 Bafta Interactive Awards on Thursday
19 February - one for the Celebdaq website and
one for the interactive radio drama Dark House.
Celebdaq,
the virtual stock exchange website which allows users to buy and
sell shares in celebrities, won the Online Entertainment category
for the best use of the internet to deliver a pure entertainment
experience.
Celebdaq
was created by the BBC's Interactive Drama & Entertainment
department and was one of the first BBC online formats to successfully
transfer to television, becoming a series on BBC THREE.
Dark
House, a joint production between BBC New Media's Creative Research
& Development team, BBC Radio & Music Interactive, Radio
4 and Radio Drama, won in the Best Technical Innovation category.
Dark
House invited listeners inside the heads of its three protagonists
and, at regular three-minute 'switching points', allowed them to
change the perspective of the drama by voting by text or by telephone.
Ashley
Highfield, BBC Director of New Media & Technology, said: "Winning
these prestigious awards is a huge achievement for staff working
in new media across the BBC.
"I'm
delighted the BBC's pioneering approach to new media and its track
record in innovation has been recognised in this way."
Celebdaq
can be played on www.bbc.co.uk/celebdaq
and
Dark
House can be heard again on www.bbc.co.uk/radio4/arts/darkhouse.
All
the BBC's digital services are now available on Freeview,
the new free-to-view digital terrestrial television service, as well
as on satellite and cable. Freeview
offers the BBC's eight television channels, interactive services
from BBCi, as well as 11 national BBC radio networks.
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