BBC
FOUR attracts record audiences
BBC
FOUR, British television's boldest new investment in cultural programming
for a generation, is celebrating three records as one of the fastest
growing digital channels:
- Over
the Christmas period BBC FOUR achieved a decisive landmark, as its
cumulative reach hit 10.4 million people.
This
means that 43% of the digital audience have watched the channel
since its launch in March 2002.
- The
channel's weekly reach has doubled this autumn, from 3.5% in September
to 7.3% in the week beginning December 30 2002.
This
represents a total reach for that week of 1.8 million people - the
channel's most successful week to date.
- Viewing
peaked last week at an unprecedented 405,000 with the screening
of The Billy Elliot Boy - Omnibus, beating Channel 5 in its slot
and all multichannels apart from Sky Moviemax.
BBC
FOUR offers a rich mix of intelligent, enriching and diverse programming
- from
specially commissioned drama and adaptations of plays and music
performance, through thought-provoking documentaries to global news
and cinema.
All the
BBC's digital services are now available on Freeview,
the new free-to-view digital terrestrial television service, as well
as on satellite and cable.
Freeview
offers the BBC's eight television channels, as well as six BBC radio
networks.
The
soon to launch BBC THREE will become available as it goes on air.
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