Children in Singapore will have two more quality titles to choose from this April, when BBC Magazines launches Learning is Fun and Charlie and Lola.

 

The titles will be launched with licensee company MediaCorp Publishing Pte Ltd. This is the first time BBC Magazines have launched a title with this partner.

 

Both magazines have a friendly and family-orientated theme and are aimed at pre-school children with big imaginations.

 

The titles have had successful international licenses before with Charlie and Lola launching in the Netherlands earlier this year and Learning is Fun in Poland in 2004.

 

The cover price for the magazines will be $4.90 and the print run between 5,000-10,000 copies.

 

MediaCorp Publishing Pte Ltd has a strong reputation for producing quality bestselling magazines in every language and age category. All of its children's titles have a loyal audience and they hope to continue this success with Learning is Fun and Charlie and Lola.

 

James Hewes, BBC Magazine Head of Licensing & Syndication, says: "MediaCorp Publishing is one of the leading publishers in Singapore which has a good mix of parenting and children's titles in its stable. Its magazine distribution division also has a good network across the whole of Singapore. This combination makes it an ideal partner for our children's titles."

 

MediaCorp Publishing Pte Ltd's Licensing Manager, ASPAC, ChunLeong Ong, says: "We are delighted to be partnering with such a well established and respected organisation for these exciting new launches. We have no doubt that Charlie and Lola and Learning is Fun magazines will be a success in Singapore."