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20.01.04
Croatia
goes wild with BBC Worldwide
BBC
Worldwide, the commercial consumer arm of the BBC, has renewed its
agreement to provide a BBC branded wildlife schedule to Croatia's
national broadcaster, HRT.
The
agreement commits BBC Worldwide to provide a block of wildlife programming
for one year. A one-hour, weekly slot will be branded on HRT schedules
as BBC WILD and will showcase leading BBC wildlife productions including
the Born to Be Wild series, Big Cat Diary, Wild Down Under and Spy
in the Herd.
BBC
Worldwide Commercial Director, Europe, Middle East, India &
Africa, Anita Davison, said, "BBC branded blocks provide networks
with an opportunity to strengthen their relationship with viewers
by introducing a weekly theme into the schedule. BBC Worldwide,
with its extensive catalogue, is then able to provide a guaranteed
flow of high quality BBC programming to support these themes."
HRT
Head of Programming, Ms Jasna Buric, said, "BBC is world-renowned
for its wildlife programming. HRT's spectators highly appreciate
every programme produced by BBC."
BBC
branded blocks are broadcast on networks throughout Europe, Asia
and Africa. In addition to BBC Wild, other available branded slots
include BBC Exclusive (documentary), BBC Select (drama), BBC Playtime
(children) and BBC Science.
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