12.12.03
Competitive
Pricing Strategy Offered by BBC Worldwide
BBC
Worldwide is leading the way in a competitive children's video and
DVD market with an attractive pricing policy across all its new
pre-school children's titles.
From
2004, the BBC's commercial consumer arm will offer its new pre-school
video titles at £7.99 and its new pre-school DVD titles at
£10.99. Properties included in the new pricing strategy include
popular children's choices Balamory, Teletubbies, Tweenies and Fimbles.
Julia
Posen, BBC Worldwide's children's video and DVD publisher says,
"As a major player in the children's video market, BBC Worldwide
is leading the way with a brave new pricing strategy which offers
retailers a competitive edge and passes on significant benefits
to consumers too."
BBC
Worldwide offers best value to its customers through a number of
initiatives including 'perfect partner' promotions, price campaigning
and trade offers and this innovative new strategy reflects the company's
commitment to consumers and the retail market.
The
second Balamory video, Archie's Inventions, will be the first title
to be released under the new strategy. The first Balamory video
is a Christmas hit and has become BBC Worldwide's best-selling children's
new release title for 2003. Almost 21,000 units of Adventures with
PC Plum were sold in its first week on sale and this figure was
sustained in the second week with sales of over 20,000 units.
|
