30.04.03
BBC
Worldwide strikes agreement with Toys R Us for key in-store presence
BBC
Worldwide has forged an agreement with Toys R Us, Britain's biggest
toy and family leisure product megastores to install branded in-store
Feature Walls in all 64 of its stores. The giant units, measuring
24' wide by 16' high, will display a range of merchandise for four
of BBC Worldwide's high profile children's pre-school properties
- Fimbles, Teletubbies, Tweenies and Andy Pandy - from May to October
2003.
The
Feature Wall will be positioned in the entrance to all Toys R Us
stores and includes a range of BBC Worldwide books, videos, multimedia,
learning products and music. A range of other licensed merchandise
will also be included such as toys, gifts, stationery, household
textiles, homeware, confectionery and toiletries. All merchandise
displayed in the unit will also be available in category areas within
the store.
Helen
McAleer, acting UK Marketing Director, Children's and Learning,
BBC Worldwide comments: "BBC Worldwide seeks to work ever more
closely with retail partners and this activity is a superb demonstration
of this. The Feature Wall will also actively support our many licensees
as well as BBC Worldwide's comprehensive range of published products."
Simon
Cartey, Visual Merchandising Director comments: "The Feature
Wall allows Toys R Us to create the ultimate in-store experience
for BBC merchandise giving our customers the widest possible choice."
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