11.02.03
BBC Worldwide produces new gardening magazines for the spring
BBC
Magazines will have two new gardening magazines on the newsstands
this spring - the key gardening period of the year.
The
first of BBC Magazines' Telegraph gardening specials will be called
The Daily Telegraph Gardens to Visit and goes on-sale on the 5th
March priced at £3.95. The magazine focuses on the best and
most beautiful gardens open to visitors in the United Kingdom and
Ireland. The second special issue (on-sale 30th April) will be themed
around plants and flowers.
Both
are BBC magazines published using The Daily Telegraph brand under
licence. The editorial content builds on both the BBC's and The
Daily Telegraph's gardening expertise and has been developed to
complement rather than compete with the BBC's existing stable of
gardening magazines and The Daily Telegraph's Gardening section
on Saturday.
Dominic
Murray, BBC Magazines Associate Publisher, says: "The Daily
Telegraph Gardens to Visit is aimed at an ABC1 audience who have
a real passion for gardening and visiting beautiful gardens and
locations. We have a perfect balance of feature content with over
200 of the best gardens to visit. Designed to last the whole year
round, Gardens to Visit is a themed magazine delivering a new and
exciting proposition that doesn't currently exist on the newsstand."
BBC
Magazines is also bringing out three issues of its new gardening
title, Easy Gardening. Launched as a one-shot last March 2002 and
priced at £1.99, it sold over 75,000 copies and was praised
by readers for its practical content and great value.
Aimed
at the enthusiastic spring gardening audience, Easy Gardening's
focus is on immediate effect, easy projects and quick colour. It
is written and designed in a very user-friendly way, to guide the
readers in creating a great garden for the summer. Each issue will
include regular features in addition to a special theme - the first
(on sale 12th March) includes a focus on wildlife in the garden.
Dominic
Murray adds: "Easy Gardening was very successful last year,
and we are delighted to publish three issues for spring this year.
It's the perfect stablemate for BBC Gardeners' World, helping us
to deliver more content to a wider readership at the most important
time of year for the category, as well as fulfill our objective
of growing the gardening category overall."
BBC
Magazines publishes the UK's market leading consumer gardening title
BBC Gardeners' World magazine which outsells all its competitors
on the newsstand combined, along with style title Gardens Illustrated.
The
May 2003 issue of BBC Gardeners World magazine will be its biggest
ever at over 200 pages, and Gardens Illustrated celebrates its ten-year
anniversary with the April 2003 issue.
Notes
to Editors:
BBC Magazines is the UK's third largest consumer magazines publisher,
with a portfolio of more than 30 regular titles. BBC Gardeners'
World magazine has a circulation of 350,064 (ABC: Jan to Jun 2002)
- more than all of its newsstand competitors combined. BBC Easy
Gardening was launched as a one-off publication in spring 2002 and
will return in 2003 having recorded sales of around 90,000. Gardens
Illustrated, published ten times a year, recorded an annual ABC
of 32,120 for Jan to Dec 2001.
BBC
Magazines is a division of BBC Worldwide Ltd - the BBC's commercial
consumer arm. BBC Worldwide does not use licence fee income for
its activities and re-invests in public service programming. In
2001/2002 BBC Worldwide returned £106 million to the BBC.
The
Daily Telegraph is Britain's biggest selling quality daily newspaper.
The Daily Telegraph is the only national newspaper with a dedicated
gardening section, published every Saturday. The Daily Telegraph
is the official media partner of BBC Gardeners' World Live 2003
and is sponsoring a garden at The Chelsea Flower Show 2003.
The
Sunday Telegraph enjoys huge loyalty from its remarkably mixed readership
of over two million. With eight sections it provides comprehensive
and definitive news from the world of business and finance, alongside
expert coverage of sport, news and investigative reporting.
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