16.01.03
Top
of the Pops promotion with Robinson's soft drinks offers "bespoke"
CD to fans
A
joint promotion running early this year between Top of the Pops
and soft drinks brand Robinson's will offer pop fans the chance
to select up to ten of their own tracks for a unique "bespoke"
CD featuring hits from four decades, in a deal announced by BBC
Worldwide's Adult Licensing team.
The
promotion, which launches at the end of January, will feature an
on-pack offer on three squash brands - Special R, Fruit & Barley
and Original. In-store promotion will run for eight weeks, with
an estimated 25 million packs featuring the offer during a 12 month
sales period.
Consumers
taking part in the promotion will select their favourite tracks
from a list of well-known hits put together by BBC Music, and, at
a cost of £6.99 plus four bottle tops (plus P and P), will
receive a personalised CD featuring their chosen tracks.
Siobhan Williamson, Head of Global Adult Licensing at BBC Worldwide,
which negotiated the deal, said: "We're very happy with the
partnership, and especially pleased with the added value we've been
able to offer music fans. It is an innovative brand extension that
increases exposure for Top of the Pops and leverages BBC Worldwide's
strength as a multi-platform media company".
The
deal involves the use of Top of the Pops branding on product packaging
and point of sale material only. Top of the Pops celebrates its
40th anniversary in January 2004.
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