19.09.02
BBC
World sponsors 11th Cité de la Réussite
Sorbonne
University, Paris - 19th & 20th October 2002
For
the third consecutive year, BBC World, the 24-hour international
news and information channel broadcast on cable and satellite, will
sponsor the 11th edition of Cité de La Réussite on
the theme of "New Worlds" in La Sorbonne, Paris on Saturday
19th and Sunday 20th October 2002.
The
presence of BBC World as the only international TV sponsor at Cité
de La Réussite demonstrates the channel is once again a leader
in international news. BBC World's audience in Europe has increased
significantly between 2001 and 2002 as shown in the recent IPSOS
study showing that 70% of Europeans, amongst the "upmarket"
adult population, are viewing the channel daily. In France, last
year's agreement signed with the French Ministry of Education in
France made BBC World the only channels used as an official English
language learning tool in secondary schools throughout France.
Cité
de La Réussite, which traditionally gathers a wide range
of people from international politics, economics, culture and art
as well as students, offers BBC World an opportunity to be in direct
contact with its audience. The channel will be represented at this
year's event by one of its key journalists who will lead a panel
debate on the Middle East on Sunday October 20th, and also through
the advertising and broadcast presence at its stand in the university.
BBC World will be also able in a unique position to promote its
image through the opinion leaders of today and tomorrow in France
as well as in Europe.
BBC
WORLD SPEAKERS : Sunday 20th October at 2.30pm- Grand Amphi
Lyse Doucet, a foreign correspondent for the BBC for more than 10
years and specialist in the Middle East will moderate the debate
"The Middle East, impossible peace?" next to Shlomo ben-Ami,
François Heibourg, Dominique Moïsi, Leïla Shahid.
Commenting
on the continuing sponsorship of Cite de la Réussite event,
Carolyn Gibson, Regional Sales Director, Europe for BBC World, said:
"BBC World has an unparalleled reputation for offering news,
inspiration and information in 200 countries across the world and
France is one of the key markets for us. Our audience of internationally-minded,
cosmopolitan decision-makers and opinion-formers makes us the perfect
choice of media partner for Cite de la Réussite and it offers
both students and today's world leaders the opportunity for debate
and analysis on an important theme."
Notes to Editors:
BBC World is the BBC's 24-hour, English language, international
news and information channel, reaching 222 million homes in 200
countries and territories worldwide (94 million 24-hour homes).
Launched in its present format in 1995, BBC World is a commercial
service, run by BBC Worldwide and funded by advertising and subscription.
BBC World provides news, business and weather 24 hours a day, plus
the best of the BBC's current affairs, documentary and lifestyle
programming.
In
France BBC World is received around 5.5 million homes homes via
cable or satellite.
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