01.05.02
BBC
World Weather has new SWISS sponsor
BBC
World, the BBC's 24-hour international news and information television
channel, has signed a significant new advertising deal with SWISS/
Crossair, the new airline launched in March this year.
The
agreement will see SWISS/ Crossair advertise with the channel from
April 22nd, 2002 comprising an advertising spot campaign and sponsorship
of BBC World Weather. The SWISS/ Crossair advertising campaign will
harness peak viewing times for BBC World across all regions including
weekday breakfast times in each time zone. In addition, BBC World
will be using specially created sponsorship billboards to associate
peak time Weather bulletins with the new Swiss/ Crossair service
around the world.
Commenting
on the agreement, Carolyn Gibson, Account Director, BBC World said:
"This is a very significant campaign for BBC World and SWISS/
Crossair both in terms of brand and audience associations. With
the tourism and airline business still recovering from the effects
of Sept 11, and the slowdown of the global economy, SWISS/ Crossair
has taken the initiative to gain significant awareness and market
share with this campaign. We are also delighted to offer BBC World
News Service as part of the SWISS/ Crossair in-flight entertainment
package. This builds on BBC World's impressive credentials in reaching
frequent travellers though a network of global airline carriers,
hotel rooms and airports."
Reto
Meister, General Manager, Marketing & Communications, SWISS/
Crossair said: "Through this new television campaign with BBC
World, we aim to reach our target audience in key locations worldwide
with some fresh images for the airline which will be integrated
into our marketing campaign for the rest of the year. The commercial
is based on a very clear and simplistic style. Our aim was to pull
together the attributes of the Swiss environment and culture and
to create a distinctive brand experience which we think will fit
very well around the BBC World Weather reports." he added.
BBC
World Weather is part of the channel's news and programme mix and
presented every hour by professional broadcast meteorologists from
the UK Met office based at London's BBC Weather Centre. BBC World
offers daily city and five-day weather forecasts covering every
region of the globe for the worldwide audience.
Notes
to Editors:
BBC World is the BBC's 24-hour English language international news
and information channel, reaching 214 million homes in 200 countries
and territories worldwide (92 million 24-hour homes). Launched in
its present form in 1995, BBC World is a commercial service, run
by BBC Worldwide and funded by advertising and subscription. All
details are on the website www.bbcworld.com.
BBC
World has been available as part of the in-flight entertainment
offering on SWISS (formerly SwissAir) flights since July 2001.
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