23.05.02
BBC
Worldwide's BBC Preview - a first in business-to-business broadband
market
BBC Worldwide, the BBC's main commercial arm, has launched BBC Preview,
the first business-to-business broadband application that allows
international programme buyers to view 700 hours of BBC programming
streamed directly to their desktop via the Internet. Currently in
action across all European territories, BBC Preview will be rolled
out across North America and Asia Pacific regions in 2002/3.
The
system was developed in collaboration between three of the BBC's
commercial operations - BBC Worldwide, BBC Resources and BBC Technology.
The system provides increased efficiency to BBC Worldwide's customers,
as well as the company itself. BBC preview not only allows clients
to view entire programmes but track and "bookmark" specific
scenes for future reference. BBC Worldwide in turn can manage customer
feedback more effectively applying this information to enhance sales
and align marketing activities. In addition, BBC Preview allows
instant access to relevant programme information such as synopses
and publicity material contained in the on-line product catalogue
at www.bbcworldwidetv.com
Gary
Richards, Technology Director, BBC Worldwide said, "BBC Preview
is a pioneering and powerful broadband application. It is a credit
to the dedication and talent of several BBC departments collaborating
towards a single goal to create a system that establishes BBC Worldwide
as a frontrunner in the web service market."
Mark
Young, Managing Director, EMEIA & CEO BBC Worldwide Americas
added, " BBC Preview will revolutionise and streamline BBC
Worldwide's sales teams' approach to business, ensuring we continue
to provide excellent customer satisfaction to our increasing client
base."
Notes
to editors:
BBC Worldwide Limited is the main commercial arm, and a wholly owned
subsidiary, of the British Broadcasting Corporation (BBC). The company
was formed in 1994 to develop a co-ordinated approach to the BBC's
commercial activities: television, publishing, product licensing,
Internet and interactive. BBC Worldwide exists to maximise the value
of the BBC's programme and publishing assets for the benefit of
the licence payer, and re-invest in public service programming.
Turnover in the last financial year (2000/2001) was £587million
and £96million in cashflow was returned to the BBC.
|
