11.04.02
Jayme
Lim appointed manager, Marketing & Licensing, BBC Worldwide
Americas
Jayme
Lim has been promoted to manager, Marketing and Licensing, BBC Worldwide
Americas (BBCWA), it was announced by Bill Gaden, senior vice president,
Marketing and Consumer Products.
In
her expanded role, Jayme will be responsible for brand-managing
BBCWA's cross media properties, working closely with all US partners
on marketing, retail and promotional opportunities. She will also
spearhead targeted licensing programs, identifying and securing
licenses for all BBCWA's brands.
Jayme
was graduated from SUNY College at Oneonta with a Bachelor of Science
in Dietetics. Before she joined BBCWA in 1999 with BBC Music Magazine,
she worked as an assistant for Grey Advertising and for GQ Magazine
in their sales department.
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