 |
|
04.03.02
BBC
Magazines establishes new ad team
BBC
Magazines is establishing a Key Customer Group to work with key
advertising clients across its broad portfolio of titles. The new
team will work alongside existing sales teams for individual titles
and groups of titles.
The Key Customer Group will be headed by Advertisement Director
Matt Teeman, currently Sales Director at beeb Ventures Ltd, the
joint venture between BBC Worldwide and THLI that manages shopping
portal beeb.com and ISP beeb.net.
Says
Managing Director Peter Phippen: "The Key Customer Group will
be an extremely valuable addition to our existing sales teams and
allow advertisers one-stop access to the unrivalled range of brands
we have at BBC Magazines, as well as the exciting cross-media opportunities
presented by BBC Worldwide."
BBC
Magazines' portfolio includes Radio Times, BBC Good Food, BBC Gardeners'
World, women's glossy eve, BBC Good Homes, BBC Top Gear Magazine,
BBC History, BBC Wildlife BBC Music, Top Of The Pops and children's
titles such as Girl Talk, Disney's Big Time and Tweenies.
Notes
BBC Magazines - a division of BBC Worldwide Ltd, the main commercial
arm of the BBC - is the UK's third largest consumer magazine publisher
by readership and revenue, with a portfolio of over 30 regular titles
for adults, teenagers and children. The latest round of official
(ABC) circulation figures saw BBC Magazines' total circulation increase
by more than two percent year on year in July to December 2001,
out-performing both the number one and number two publishers (IPC
up 0.3% year on year and Emap down 1.9% year on year).
|
|
|
