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06.03.02
BBC
Worldwide takes to the skies with American Airlines
BBC
Worldwide's In-flight sales team has concluded a major new deal
with American Airlines at the corporation's annual programmes sales
market BBC Showcase.
The
airline has renewed its contract for an in-flight, BBC-branded channel
on its transatlantic routes. Hosted by Karen Mullally and themed
around core titles on a monthly basis, the two-hour channel features
more than 48 hours of programming per year. The schedule includes
S Club 7, Captain Pugwash, Hot Wax, Ainsley's Gourmet Express, JK
Rowling - The Muggle behind the Magic, The Blue Planet, Back to
the Floor and Absolutely Fabulous.
American
Airlines and BBC Worldwide will work together to highlight the channel
through a series of promotional activities including competitions
and marketing campaigns.
BBC
Showcase attracted buyers from more than 30 UK and overseas airlines
including Virgin Atlantic, which secured 18 hours of programming
including, The Office, Clocking Off, Tweenies, Teletubbies, How
to Build a Human and Linda Green.
Also
represented were UK Merchant Ships, which negotiated a package of
programming that included Ray Mears' Extreme Survival, Big Knights,
Linda Green, Coupling and Judge John Deed.
"Our
airline sales business has been consistently strong", said
Julia Lewis, BBC Worldwide's Sales and Marketing Manager, In-flight
Entertainment. "It was very encouraging to see so many of the
world's in-flight buyers at this year's market, most of which were
keen to secure some of our most popular contemporary comedies, powerful
dramas, children's and family programming."
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