Date : 08.09.08
Printable version

BBC World News’ launches its new on-air advertising campaign, today. Showcasing the “Power Of Questions”, the campaign highlights the inquisitive and often courageous determination of the BBC’s news teams.

The latest creative executions continue to demonstrate BBC World News’ journalistic excellence and rigorous editorial standards. The campaign establishes the channel as the champion of questions, aligning the news team’s dedication to reporting with the channel’s “Internationalist” audience’s voracious appetite for knowledge.

Red Bee Media produced two 30-second television adverts. The first, “No Comment” asserts that no groups, governments or individuals have the power to censor coverage. It highlights the persistence of BBC reporters to get to the heart of a news story, sometimes in difficult circumstances. The second advert, “Killer Questions” focuses on interviews and claims that questions are the “most powerful weapons we have”. It features footage of a number of world leaders stumped by “killer questions” across news reports and on more in-depth interview programmes such as BBC World News’ HARDtalk and Newsnight.

Annabel Cameron, Head of Marketing, BBC Global News says: “The inspiration behind our latest television campaign lies in the lengths our BBC journalists go to, and their relentless passion for providing the audience with a deeper knowledge of what’s going on in their world.”


For more details contact bbcworldnewspressoffice@bbc.com