Date : 23.04.2008
Printable version

A Media Brand Values survey, conducted in three continents, has revealed high levels of trust and influence for BBC World News and its associated website BBCWorld.com among some of the world’s most influential business professionals.

Respondents placed BBC World News ahead of competitors Bloomberg, CNBC and CNN in the brand value categories of trust and influence.

BBC World News also led the way in four other areas, with more respondents describing the 24-hour news and information channel as “stimulating”, “quotable”, “for people like me” and a “must read/see”.

Alongside a number of quality print publications, BBC World News continued to rate highly as a “trustworthy” brand, ahead of titles such as Time, Newsweek, Harvard Business Review and National Geographic Magazine.

Website BBCWorld.com also came out top in levels of trust among users, beating 10 other global news websites, including Bloomberg.com, CNN.com, Economist.com, FT.com and Time.com.

Jeremy Nye, Head of Research and Planning BBC Global News, says: “These are very positive results, reflecting the strength of the BBC World News brand. Trust and stimulation reflect our journalistic credentials, but being ranked leading news channel for influence and ‘quotability’ by such hard-to-impress leaders, shows genuine strength. The respondents to the Media Brand Values survey are at the top of the world’s business ladder and their decisions and actions have a huge amount of influence on those around them”.

Respondents to the survey came from nine countries across Europe and Asia, as well as the USA and all are pan-regional media consumers.

They are top-management and influential people, with an average personal income of US $220,000. 51% work for global organisations, 39% sit on the main board of their company and 55% speak at seminars and conferences as part of their work.


For more details contact bbcworldnewspressoffice@bbc.co.uk