What does the campaign do?
We want people to contact the advertisers for Farscape, and let them know that we’re concerned about the future for Farscape, and we’ve seen them advertise on Farscape. [We've also been] writing to the Sci-Fi Channel and UPN and Viacom. We have had ads placed in Variety and the Hollywood Reporter, also fans have placed ads in their local newspapers.
A group of anonymous fans bought the cover of the weekly Variety a couple of weeks ago, beautiful cover. We’ve done radio advertising across the US and two series of television commercials, also across the US, in all the major markets in the US.