Benefits of email and the internet

Email and fast internet connections are key business tools. They improve communication, and give access to information and online services to help cut costs. They also boost efficiency, uncover business opportunities and help you connect with customers and suppliers. To make the most of these benefits, you must fully understand the potential of the internet and email to transform how you do business.

This guide describes the benefits of email and the internet for business. It explains how to promote your business online and use email marketing to engage customers. It also looks at the most common types of e-commerce business models, including business-to-business and business-to-consumer websites.

Finally, it covers common internet and email security issues and suggests an email and internet acceptable use policy to help you use technology efficiently and safely.